Deutschöl
Webflow catalogue for a German lubricant brand: about 400 oils and greases in 11 CMS collections, with spec data, PDF data sheets and 920 FAQs.
About
A product catalogue for a German lubricant brand: engine, gear, hydraulic and industrial oils, greases, antifreeze, additives and brake fluid for cars, trucks, tractors, motorcycles and boats. Garages, distributors and industrial buyers look up a product by application, check its specifications and download its data sheet. The site is built in Webflow, with a downloadable PDF catalogue.
Challenges
About 400 products, each with its own technical data: viscosity, API performance, standards and approvals, pack sizes and colours. Products get replaced by newer formulations, and buyers still need to land on the right one. A single Products collection holding every product type had grown hard to manage and filter.
Solutions
The catalogue is split into 11 per-category CMS collections with 396 products: Transmission & Gear (85), Passenger Car (79), Industrial Oils & Greases (63), Hydraulic (50), Tractor & Agricultural (44), Heavy Duty (33) and five smaller lines. Each product has around 40 fields covering suitability, standards, properties, viscosity, API performance, a PDF data sheet, an image gallery, and SEO title and description. Shared collections for Packings, Colours, Benefits (135) and FAQs (920) are linked by reference, so each product page shows its own pack sizes, benefits and questions. A replaced-by reference points superseded products to their successors, and top-seller flags with an order field drive the featured listings.
Technologies
Ready To Build Something Real?
Whether you need a Webflow site your team can run, a full-stack web app, or a second pair of hands on an existing codebase, I'm open to freelance projects and full-time roles. Agencies: I also build white-label, under your brand.